[nfbwatlk] FW: RFB&D is Changing Its Name

Kaye Kipp kkipp123 at msn.com
Tue Apr 12 00:37:46 CDT 2011


I'm not sure why they felt like they had to change it.

Kaye
----- Original Message ----- 
From: "Mike Freeman" <k7uij at panix.com>
To: <nfbwatlk at nfbnet.org>
Sent: Monday, April 11, 2011 7:09 PM
Subject: [nfbwatlk] FW: RFB&D is Changing Its Name


> Like YUCH!
>
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> From: Recording for the Blind & Dyslexic 
> [mailto:jenny at www-rfbd.ccsend.com]
> On Behalf Of Recording for the Blind & Dyslexic
> Sent: Monday, April 11, 2011 3:07 AM
> To: k7uij at panix.com
> Subject: RFB&D is Changing Its Name
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> Description: Image removed by sender. Recording for the Blind & Dyslexic
> Logo
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> RFB&DR is Changing Its Name
>
> TO LEARNING ALLYT
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> April 2011
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> Dear Member,
>
>
> I am personally reaching out to share with you the exciting news that
> Recording for the Blind & DyslexicR has changed its name to Learning Ally.
>
> Changing the name of an institution such as Recording for the Blind &
> Dyslexic, with its rich history and tremendous network of 300,000 members,
> is not something we entered into lightly. Over the past year, we have 
> worked
> closely with scores of students, parents, teachers, volunteers and others 
> to
> explore the current state of the organization and chart its future.
>
>
>
> First and foremost, this transformation has been driven by our members. 
> Our
> research and focus groups reveal that the most significant reasons for
> change come directly from individuals just like you:
>
> * Our member community is more diverse than ever before, including
> individuals with many different kinds of learning disabilities where 
> access
> and reading are barriers to their learning.
>
> * The broad community of individuals in the U.S. who "learn
> differently" has grown significantly and a portion of these individuals 
> are
> not blind or dyslexic. Our current name limits our ability to reach the
> wider base of individuals who could benefit from our services.
>
> * And most significant of all, a universal issue expressed by the vast
> majority of our members surveyed is that they don't want to be typecast.
>
> When told about the news of our new name, a freshman in college who began
> using RFB&D in second grade said:
>
>
>
> "Finally. . .I'm tired of typing out that long name - and I
>
> don't like being labeled as Dyslexic!"
>
>
>
> This anecdote echoes the sentiment of countless thousands of members. They
> don't want to be referred to as "disabled"; they simply want to enjoy 
> equal
> access and opportunities to learn and succeed like anyone else. Our new 
> name
> goes directly to the heart of supporting them.
>
>
>
> Description: Image removed by sender. Learning Ally - Making reading
> accessible for all
>
>
>
> We will continue to serve and support you. We are excited about the future
> and hope you will encourage your friends, parents, teachers, and others in
> your community to become a "Learning Ally" to help us reach more 
> individuals
> with tools for educational success. Be sure to visit our new website at
> <http://r20.rs6.net/tn.jsp?llr=dpqs87bab&et=1105071856555&s=29444&e=001YGrko
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> rkgyh021aVCICv0ua1vbe4HkmJIzWIxcvtkwQ==> LearningAlly.org to learn more
> about FREE Membership opportunities, FREE software and our NEW APPLE APP
> which now makes our books compatible with your favorite Apple device.
>
>
>
> Thank you again for allowing us to help in your pursuit of learning and in
> your support of RFB&D, and now Learning Ally, as we move forward to serve
> even more individuals in the future.
>
> Andrew Friedman
> President & CEO
>
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>
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> 25%
>
>
>
>
> C2011 Learning Ally, Inc. All Rights Reserved. LearningAllyTM, Making
> Reading Accessible for AllTM, the "Access" icon, Recording for the Blind &
> DyslexicR, RFB&DR, Learning Through ListeningR, the "Heart and Headphones"
> design and all trademarks and service marks are owned by Learning Ally,
> Incorporated.
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