[Nfbnet-members-list] The NFB’s Bid for Equality online auction is just 9 days away

Riccobono, Mark MRiccobono at nfb.org
Wed Nov 20 06:54:47 UTC 2013

The NFB’s Bid for Equality online auction is just 
9 days away, launching on November 29 (Black 
Friday), and running through December 3 (Giving 
Tuesday)! Your time and effort spent coordinating 
packages is much appreciated! Now, we need your 
help promoting our Bid for Equality and your 
fantastic packages to ensure that the auction 
reaches the widest audience possible. Below are 
some ways you can help us spread the word in your 
communities about the NFB and its online auction!


An easy and effective way to spread the word 
about our Bid for Equality auction prior to the 
auction's launch is by joining and sharing with 
others our Thunderclap. Thunderclap is a social 
media tool that amplifies an organization's 
message by sending out a pre-planned tweet or 
Facebook post at the same time from each Facebook 
and Twitter user who signs up. Our goal is to 
have 500 people support our Thunderclap message, 
which will go out on the first day of the Bid for 
Equality auction, November 29, only if we reach 
our goal. If we do not meet our goal by the start 
of our auction, the message will not be shared at 
all. Please support our Thunderclap and ask your 
network for their support as well. You can 
support and share our Thunderclap at 

Share Bid for Equality Flyers

We have created a Bid for Equality flyer 
(attached and also available for download on our 
Web site: 
that you can share with friends, family, and even 
local businesses. The target audience for the Bid 
for Equality is mature and affluent shoppers, so 
you may want to specifically target businesses 
such as upscale grocery stores (Whole Foods, 
Harris Teeter), restaurants, and salons. You may 
also consider checking with your church or your 
local coffee shop about posting a flyer on their 
community bulletin board. Other businesses to 
consider sharing the flyer with include country 
clubs, local souvenir stores (such as Greetings 
and Readings), libraries, craft shows, and sporting shops.

Social Media

We will be promoting the Bid for Equality on 
and Facebook 
and we encourage you to do the same. There will 
be a lot of content coming from the national 
social media feeds for you to retweet or share, 
but we also encourage you to create and 
personalize your own tweets and Facebook posts 
promoting the auction. It would be a great idea 
to share specifically the item your affiliate 
donated to the auction, as you will be able to 
easily personalize it. Below are sample tweets 
and Facebook posts for reference.

Sample tweets:
#FollowFriday Our Bid for Equality auction begins 
in 1 week! View our must-have donations and 
encourage your family and friends to shop our 
#auction <http://bit.ly/1a9vJnI>http://bit.ly/1a9vJnI

This holiday season the NFB is #thankful for our 
great donation items! Make your Bid for Equality 
at <http://bit.ly/1a9vJnI>http://bit.ly/1a9vJnI

Bid on a #holiday #gift from our #auction and 
support the programs of the NFB of <insert 
affiliate or chapter name> at the same time! 

Happy #GivingTuesday! Celebrate with us and 
support the work of the NFB by shopping our 
online #auction! <http://bit.ly/1a9vJnI>http://bit.ly/1a9vJnI

Sample Facebook post:
National Federation of the Blind Bid for Equality 
online auction is now open for bidding! Help the 
NFB fund its work to provide blind Americans with 
the tools they need to become independent and 
successful by sharing the auction with your 
friends and family!There are a wide range of 
unique and exciting auction items available, from 
exotic getaways to Puerto Rico and Costa Rica, to 
a fun family-friendly trip to an apple farm in 
Connecticut. Visit 
<http://bit.ly/1a9vJnI>http://bit.ly/1a9vJnI to 
bid now, and remember: the future is in your bid!

Place a Radio Ad or PSA

Radio is a great way to reach the target audience 
for the Bid for Equality. You may want to 
investigate opportunities for local radio spots 
or PSAs – many radio stations have special deals 
or even free public service announcement (PSA) 
space for nonprofit organizations. We recommend 
reaching out to radio stations that attract an 
older, affluent audience, such as your local NPR 
affiliate or a classical music station.

Thank you in advance for your help in making the 
Bid for Equality a successful auction! If you 
have any questions, please contact Ilana Posner 
at (410) 659-9314, extension 2283, or at 
<mailto:iposner at nfb.org>iposner at nfb.org.

Mark A. Riccobono, M.S.ed
Executive Director, Jernigan Institute
200 East Wells Street at Jernigan Place
Baltimore, Maryland 21230
Phone: (410) 659-9314 ext. 2357
Fax: (410) 659-5129
Email: <mailto:mriccobono at nfb.org>mriccobono at nfb.org
Twitter: @Riccobono
Web: <http://www.nfb.org/>www.nfb.org

Take the stress out of this year’s holiday 
shopping with NFB’s Bid for Equality national 
online auction: Black Friday, Nov. 29, to Giving 
Tuesday, Dec. 3. 
our must-have donations and register to make your 
Bid for Equality. The future is in your bid!
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