[Nfbnet-members-list] PUSH BEVERAGES and NFB team up to support Braille literacy

[David Andrews]

FOR IMMEDIATE RELEASE

CONTACT:
Chris Danielsen
Director of Public Relations
National Federation of the Blind
(410) 659-9314, extension 2330
(410) 262-1281 (Cell)
cdanielsen at nfb.org

NFB Web: www.nfb.org

Push Email: info at pushbeverages.com

Push Web: www.pushbeverages.com

PUSH BEVERAGES and NFB team up to support Braille literacy

JULY 1 (New York, NY): PUSH Beverages launches 
their new PUSH-2-O bottled 20 ounce water today. 
The new PUSH-2-O label contains a message encouraging drinkers
to learn more about and donate to Braille literacy. This message, designed by
the National Federation of the Blind
  (NFB) reads “Support Braille literacy for the 
blind: Text “Braille” to 85944 to donate $5 to 
the National Federation of the Blind. Learn more at: www.nfb.org.”
The NFB logo is also included.

Braille equips the blind with literacy in the 
exact same manner that print empowers the 
sighted. Yet, today fewer than 10 percent of blind children are
learning Braille. The National Federation of the 
Blind has launched the Braille Readers are 
Leaders Literacy Campaign to improve Braille literacy and double
the number of young Braille readers by 2015.

“We at Push Beverages feel that getting this very 
important message in so many hands and on so many 
desks, tables and gym bags will really make a difference
to the NFB and Braille literacy,” stated a 
representative from Push. “It’s our turn to give back in every way we can.”

Dr. Marc Maurer, President of the National 
Federation of the Blind, said: “Braille is the 
key to success for blind children, but today too few are learning
it. We are thrilled to team up with PUSH 
Beverages to spread the message of the critical 
importance of Braille literacy.”

Nicky Gacos, president of the National 
Association of Blind Merchants, an affiliate of 
the National Federation of the Blind, said: "PUSH Beverages has been
a wonderful partner with Randolph-Sheppard 
vendors and other blind entrepreneurs. It is 
gratifying that the bottles we sell will now carry the message
of Braille literacy, which has been integral to success for so many of us."

PUSH Beverages is a full-line beverage company 
with over thirty carbonated and noncarbonated 
drinks available in 12-ounce, 20-ounce and 2 liter packages
under the PUSH®, PUSH-2-O® and TRIBE TEA® Brands. 
PUSH Beverages, new to the market in 2008, is 
currently sold in twenty-two states in the eastern United
States and looking to spread west in the near future.

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About the National Federation of the Blind

With more than 50,000 members, the National 
Federation of the Blind is the largest and most 
influential membership organization of blind people in the United
States. The NFB improves blind people’s lives 
through advocacy, education, research, 
technology, and programs encouraging independence and self-confidence.
It is the leading force in the blindness field 
today and the voice of the nation's blind. In 
January 2004 the NFB opened the National Federation of the
Blind Jernigan Institute, the first research and 
training center in the United States for the blind led by the blind.