[Promotion-technology] Fw: Launch of Barrier Free Braille CD-R Media

[Robert Jaquiss]

Hello Colleagues:

     I thought this was interesting.

Regards,

Robert

----- Original Message ----- 
From: "BlindNews Mailing List" <blindnews at blindprogramming.com>
To: <BlindNews at BlindProgramming.com>
Sent: Sunday, September 16, 2007 8:44 PM
Subject: Launch of Barrier Free Braille CD-R Media


> Mitsubishi Kagaku Media Co Ltd, Japan
> Thursday, July 19, 2007
>
> Launch of Barrier Free Braille CD-R Media
>
> By Press Release
>
> [SR80SB10]
>
> Mitsubishi Kagaku Media Co., Ltd. (MKM) Head office: Minato-ku, Tokyo; 
> President: Shigenori Otsuka) will launch barrier-free recordable CD (CD-R) 
> media that surface Braille can be read with tactile impression, in August 
> 2007. By printing protruding Braille dots on the surface of a disc, not 
> only can its specifications and capacity be read but its front and reverse 
> sides can be identified.
>
> Optical recording discs such as CDs, DVDs, etc. come in multiple 
> specifications each such as recordable and rewritable, however their shape 
> is identical. Because of this, we commercialized a disc that could be 
> identified easily by anyone in response to many customers complaining of 
> the difficulty of telling discs apart after opening their packaging. Also, 
> for the development of this product, we received enormous help from 
> related organizations who conducted surveys in the conceptual phase and 
> actually tested the feel of prototypes.
>
> We were able to print Braille dots using two layers of high viscosity ink 
> developed by our company (one layer can be printed to 0.05mm in height 
> making the over 0.1mm in possible height). In addition to the height of 
> the dots, we used slippery ink for the surface of the disc making it 
> smooth to the touch to facilitate the recognition of the dots standing out 
> along it.
>
> We believe that providing convenient and user-friendly products for our 
> valued customers is an important mission and we are now examining the 
> possibilities for Braille DVDs in the future. The MKM/Verbatim Group aims 
> to become a recording media company that creates new value that surpasses 
> our time.
>
> <Item on sale>
> Product name
> Braille CD-R
> Model no.
> SR80SB10
> JAN code
> 4991348054663
> Discs contained
> 10
> Capacity
> 700MB
> Specifications
> mm slip case x10(with index card)
> Suggested retail price
> OPEN
>
> *Requires equipment compatible with recording speed 1x HD DVD-R Ver. 2.1 
> Specification, for recording and reproduction. Other equipment cannot be 
> used.
>
> For further information, please contact
> Yukana Yamashita
> Mitsubishi Kagaku Media Co., Ltd.
> Tel: [+81] 3-5484-3972
> Fax: [+81] 3-5484-8224
> URL: http://www.mcmedia.co.jp
> Check our website for product details.
>
> Consumer contact
> Customer Service
> Mitsubishi Kagaku Media Co., Ltd.
> Toll free Tel: 0120-34-4160 (Japan only)
>
>
> http://www.m-kagaku.co.jp/english/newsreleases/2007/20070719-1.html
>
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