[Promotion-technology] Fw: Nokia Licenses Immersion's VibeTonz(R) Tactile Feedback for MobileDevices

[Robert Jaquiss]

Hello Colleagues:

     I thought this might be of interest.

Regards,

Robert

----- Original Message ----- 
From: "BlindNews Mailing List" <blindnews at blindprogramming.com>
To: <BlindNews at BlindProgramming.com>
Sent: Thursday, July 05, 2007 5:51 AM
Subject: Nokia Licenses Immersion's VibeTonz(R) Tactile Feedback for 
MobileDevices


> TMCnet.com (Technology Marketing Corp)
> Monday, July 02, 2007
>
> Nokia Licenses Immersion's VibeTonz(R) Tactile Feedback for Mobile Devices
>
> By Press Release
>
> SAN JOSE, Calif. --(Business Wire)-- Immersion Corporation (NASDAQ:IMMR), 
> a leading developer and licensor of touch feedback technology, today 
> announced that Nokia Corporation (NYSE:NOK) has obtained a long-term, 
> worldwide license for Immersion's VibeTonz(R) tactile feedback system for 
> mobile devices. The license gives Nokia, the world's leading mobile device 
> manufacturer, the rights to use VibeTonz technology to enhance mobile 
> device operation.
>
> "This license with Nokia supports the potential for very widespread use of 
> our VibeTonz System -- and the VibeTonz System supports the potential for 
> a much fuller, more multisensory experience for users," said Immersion CEO 
> Victor Viegas. "With VibeTonz technology, Nokia can very purposefully 
> access the sense of touch and add value throughout the mobile device."
>
> A single implementation of the VibeTonz System can supply several 
> advantages, including off-load dependence on sight and sound, which can 
> enhance safety and ease operation in some situations. Tactile feedback has 
> also been found to improve execution time, error rate, and information 
> capacity.(1) More specifically, the technology allows touchscreen-based 
> mobile devices to provide unmistakable tactile cues in response to 
> touchscreen presses. It can enliven mobile games with touch feedback 
> similar to that found in console games; heighten the music and ringtone 
> fun-factor by "turning up the sub-woofers" with a vibe beat; make 
> operation easier and more intuitive by pairing audio/visual with tactile 
> cues for events such as call dropped, ringing, and busy; and make alerts 
> more discernible and memorable by varying how they feel, from a 
> reverberating gong effect to a subtle tapping.
>
> Under the license, Nokia has the right to use Immersion's VibeTonz Mobile 
> Player in its mobile devices sold worldwide. Immersion will supply its 
> VibeTonz SDK to Nokia's Forum Nokia developer community for creating 
> downloadable applications and content for VibeTonz-enabled products.
>
> (1) The Value of Haptics: A summary of recent published findings on the 
> value of haptic feedback in human-computer interaction. Immersion 
> Corporation, 2007.
>
> http://www.immersion.com/valueofhaptics.php
>
> About the VibeTonz System (www.vibetonz.com)
>
> The field-proven VibeTonz System, comprised of VibeTonz Mobile Player and 
> VibeTonz SDK, delivers a broad range of tactile feedback effects to make 
> user interface features, applications, and downloadable, multimedia 
> content more intuitive and engaging. Embedded in mobile devices, VibeTonz 
> Mobile Player exerts precise, high-speed control over the vibration 
> actuator to produce tactile effects with unprecedented subtlety and 
> dynamics. VibeTonz SDK provides cross-platform APIs and a suite of 
> authoring tools for making development and customization of tactile 
> feedback fast and easy.
>
> About Immersion Corporation (www.immersion.com)
>
> Founded in 1993, Immersion Corporation is a recognized leader in 
> developing, licensing, and marketing digital touch technology and 
> products. Using Immersion's advanced touch feedback technology 
> (www.immersion.com/corporate/products/), electronic user interfaces can be 
> made more productive, compelling, entertaining, or safer. Immersion's 
> technology is deployed across automotive, entertainment, industrial 
> controls, medical training, mobility, and three-dimensional simulation 
> markets. Immersion's patent portfolio includes over 600 issued or pending 
> patents in the U.S. and other countries.
>
> Forward-looking Statements
>
> This press release contains "forward-looking statements" that involve 
> risks and uncertainties, as well as assumptions that, if they never 
> materialize or prove incorrect, could cause the results of Immersion 
> Corporation and its consolidated subsidiaries to differ materially from 
> those expressed or implied by such forward-looking statements.
>
> All statements, other than the statements of historical fact, are 
> statements that may be deemed forward-looking statements, including any 
> projections of earnings, revenues, or other financial matters; any 
> statements of the plans, strategies, and objectives of management for 
> future operations; any statements concerning the breadth of and timeline 
> to implement force feedback technology into mobile devices or into games 
> or other content, release of VibeTonz-enabled mobile devices, release of 
> content by service providers, or any change in revenue that may occur from 
> such implementation; any statements regarding consumer response that may 
> occur as a result of having touch feedback in mobile devices or content, 
> or consumer and market acceptance of force feedback products in general; 
> proposed products or services; any statements regarding future economic 
> conditions or performance; statements of belief; and any statement or 
> assumptions underlying any of the foregoing. Immersion's actual results 
> might differ materially from those stated or implied by such 
> forward-looking statements due to risks and uncertainties associated with 
> Immersion's business, which include, but are not limited to, delay in or 
> failure to achieve commercial demand for Immersion's products or a delay 
> in or failure to achieve the acceptance of force feedback as a critical 
> user experience.
>
> For a more detailed discussion of these factors, and other factors that 
> could cause actual results to vary materially, interested parties should 
> review the risk factors listed in our most current Form 10-Q, which is on 
> file with the U.S. Securities and Exchange Commission. The forward-looking 
> statements in this press release reflect our beliefs and predictions as of 
> the date of this release. We disclaim any obligation to update these 
> forward-looking statements as a result of financial, business, or any 
> other developments occurring after the date of this release.
>
> Immersion, the Immersion logo, and VibeTonz are trademarks of Immersion 
> Corporation in the U.S. and other countries. All other trademarks are the 
> property of their respective owners.
>
>
> http://www.tmcnet.com/usubmit/2007/07/02/2755359.htm
>
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