[Promotion-technology] An email about a book about email

[David Andrews]

>Maybe we all should read this, so we can have more orderly lists!


Dave



>Send: The Essential Guide to Email for Office and Home
>by David Shipley and Will Schwalbe
>$19.95
>
>When should you email, and when should you call, fax, or just show up?
>
>What is the crucial -- and most often overlooked -- line in an email?
>
>What is the best strategy when you send (in anger or error) a
>potentially career-ending electronic bombshell?
>
> >From this essential guidebook's opening sentence-"Bad things can happen
>on email"-Shipley and Schwalbe make all too clear what can go wrong.
>They provide guidance on vital matters like the politics of using Cc
>(nobody likes to be left out); when to just reply and when to "Reply
>All"; the danger of the URGENT subject (too many and you cry wolf);
>fine-tuning your greetings to fit the relationship (if you use the wrong
>one, you can lose them at hello); how best to apologize online (put the
>word 'sorry' in the subject or else the email may never be read).
>
>But "Send" is far more than Miss Manners for the Web; it's brimming with
>fascinating insights. For example, now that email has become the way we
>talk, showing up in person has added impact as the ultimate compliment,
>signifying that the person, meeting or project has special importance
>for you.
>
>Years ago a slim volume by Strunk and White, The Elements of Style, laid
>out the ground rules for good writing; the book became a bible for
>authors, widely known just as "Strunk and White." Send should make
>Shipley and Schwalbe the "Strunk and White" for the Web.
>
>"Given e-mail's brief history, there's no established etiquette for
>usage, which is why this primer is so valuable. It promises the reader
>hope of becoming more efficient and less annoying, reducing danger of a
>career-ending blunder."
>-Publishers Weekly
>
>  "The Internet has finally found its Emily Post. If after you've read
>this you fail to change your emailing habits, you're doomed. Read it or
>weep."
>-Michael Lewis, author of The Blind Side and Moneyball
>
>Read more about this book, or order it, at
>http://www.nbp.org/ic/nbp/SEND.html
>
>
>And don't forget - get the 2008 Dr. Seuss print/braille calendar today,
>before they sell out! http://www.nbp.org/ic/nbp/2008SEUSS.html
>
>
>******
>To order any books, send payment to:
>NBP, 88 St. Stephen Street, Boston, MA 02115-4302
>Or call and charge it: toll-free (800) 548-7323 or (617) 266-6160 ext
>20. Or order any of our books online at
>http://www.nbp.org/ic/nbp/publications/index.html .
>
>
>Thanks,
>
>Tony Grima
>Marketing Manager
>National Braille Press
>www.nbp.org
>
>
>
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David Andrews and white cane Harry.