[Nfbnet-members-list] Largest US Audio Information Service Partners with Largest US Retailer NFB-NEWSLINE® to Feature Walmart Ads

Morey, Kristian KMorey at nfb.org
Sat Jul 2 21:57:48 UTC 2016



Chris Danielsen

Director of Public Relations

National Federation of the Blind

(410) 659-9314, extension 2330

(410) 262-1281 (Cell)

<mailto:CDanielsen at nfb.org>CDanielsen at nfb.org

Largest US Audio Information Service Partners with Largest US Retailer

NFB-NEWSLINE® to Feature Walmart Ads

Baltimore, Maryland (July 2, 2016): The National 
Federation of the Blind today announced that it 
is working with Walmart to offer the retailer’s 
ads on NFB-NEWSLINE®, its audio information 
service for the blind and print disabled.

“Being able to independently access the same 
information as our sighted peers, including 
information about consumer goods,  is a vital 
part of removing obstacles and enabling blind 
people to pursue our dreams and live the lives we 
want,” said Mark Riccobono, President of the 
National Federation of the Blind. “We are very 
pleased to work with Walmart to bring the 
company's retail ad content to NFB-NEWSLINE® subscribers.”

Walmart circulars will now be available on 
NFB-NEWSLINE®, which is a free audible 
information service available to the blind and 
print-disabled that offers more than four hundred 
publications, including newspapers and magazines, 
emergency weather alerts, job listings, and TV 
listings, along with retail ads. The service will 
share information on products and pricing for the 
Walmart store closest to the customer.

“Before retail ads came to NFB-NEWSLINE®, I had 
to ask someone to read them to me,” shared an 
NFB-NEWSLINE® subscriber from Utah. 
“NFB-NEWSLINE® makes me feel independent because 
I can read what I want, when I want, and as much 
as I want. For those of us who cannot read retail 
ads and check sales, saving money is so 
difficult. I love that I am now able to bargain 
shop at Walmart just like my sister does.”

“The ability to access the information you want, 
when you want it, is an important facet of our 
NFB-NEWSLINE® service. We continually strive to 
expand NFB-NEWSLINE® as a comprehensive 
service,” says Scott White, Director of Sponsored 
Technology Programs for the National Federation 
of the Blind. “Now, through NFB-NEWSLINE®, blind 
and print-disabled people will have unprecedented 
access to the full content of retail ads from 
Walmart. These ads will provide not only pricing 
but also valuable product information that would 
otherwise be inaccessible to someone who is 
unable to read print. We’re extremely pleased to 
continue to grow NFB-NEWSLINE® by providing ads from Walmart.”

NFB-NEWSLINE® is accessible via a touch-tone 
telephone, email, internet, portable players, or 
an iOS Mobile App. For more information or to 
register for NFB-NEWSLINE®, visit 
<http://www.nfbnewsline.org/>http://www.nfbnewsline.org or call 1-866-504-7300.


About the National Federation of the Blind

The National Federation of the Blind knows that 
blindness is not the characteristic that defines 
you or your future. Every day we raise the 
expectations of blind people, because low 
expectations create obstacles between blind 
people and our dreams. You can live the life you 
want; blindness is not what holds you back.

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