[Nfbnet-members-list] Cohen Accessibility Research Drexel University
Lewis, Anil
ALewis at nfb.org
Thu Aug 25 23:56:49 UTC 2016
The goal of this study is to show that an accessibility-related
service failure online not only causes avoidance of a retailer by the
blind and vision impaired, but also those individuals with normal
vision who will empathetically change their purchase behavior after
learning about the service failure.
This is a two in one study where blind and low vision participants
answer questions about online accessibility issues, and sighted
participants answer questions about negative word of mouth regarding
accessibility issues. Interested individuals can participate in the
survey by visiting:
<https://drexel.qualtrics.com/SE/?SID=SV_abBLThH3nfhmyxv>https://drexel.qualtrics.com/SE/?SID=SV_abBLThH3nfhmyxv
Blind and low vision participants are encouraged to share this link
with other blind and/or sighted people who would be willing to
participate in a five minute research survey. The link will remain
active until the targeted number of responses is received.
As a "thank you" for your participation, a $2 donation will be made
to the blindness organization of your choice (including the NFB).
Please contact Alex Cohen at
<mailto:ahc43 at drexel.edu>ahc43 at drexel.edu with any questions or comments.
Thank You!
Alex H. Cohen
PhD Candidate
Marketing Department
Gerri C. LeBow # 831
LeBow College of Business
Drexel University
3220 Market St.
Philadelphia, PA 19104
Cell: <tel:215.292.1455>215.292.1455
Mr. Anil Lewis, M.P.A.
Executive Director
National Federation of the Blind Jernigan Institute
200 East Wells Street at Jernigan Place
Baltimore, Maryland 21230
(410) 659-9314 ext. 2374 (Voice)
(410) 659-5129 (FAX)
Email: <mailto:alewis at nfb.org>alewis at nfb.org
Web: <http://www.nfb.org/>www.nfb.org
Twitter: @AnilLife
The National Federation of the Blind knows that blindness is not the
characteristic that defines you or your future. Every day we raise
the expectations of blind people, because low expectations create
obstacles between blind people and our dreams. You can live the life
you want; blindness is not what holds you back.
To make a donation to the National Federation of the Blind
Imagination Fund campaign, please visit
<http://www.nfb.org/ImaginingOurFuture>www.nfb.org/ImaginingOurFuture.
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