[Nfbnet-members-list] Info on BuzzClip
dandrews at visi.com
Wed Oct 28 01:04:43 UTC 2015
As many of you may know, there was some
information posted on a large number of
NFBNET.ORGG lists, in the past couple weeks about
a mobility aid called the BuzzClip. The piece
seemed primarily to be a marketing announcement
and many people had questions about the
device. A lively discussion took part on a number of lists.
So that people only receive the information once,
I have agreed to distribute some information, as
a convenience. I, nor the NFB are endorsing this
device. We are only making you aware of its existance.
>From: Arjun Mali <arjunmali at imerciv.com>
>Subject: Re: Advice on NFB Mailing Lists - iMerciv
>Date: Tue, 27 Oct 2015 20:39:09 -0400
>To: David Andrews <dandrews at visi.com>
>We are a small start-up company based in Toronto
>called iMerciv Inc. and we wanted to let people
>know about the development of our new product
>that caters to the orientation and mobility
>needs of those living with vision loss. The
>device has been street tested and very well
>received by blind and low vision communities in
>Canada hence our excitement to let your members
>know about it. The newly launched BuzzClip is a
>small wearable device that helps those living
>with vision loss with day to day traveling by
>detecting obstacles in oneâs immediate
>environment and then notifying the wearer of
>these obstacles through intuitive vibrations. It
>uses ultrasound to detect any obstacle it is
>pointing at and vibrates faster and stronger as
>the obstacle/person gets closer.
>The BuzzClip is an electronic device that offers
>upper body protection that is sometimes missed
>by a guide dog or cane. It is not meant to be a
>replacement for the cane or a guide dog rather
>it is supposed to work in tandem with
>traditional aids to provide the user more
>information on their surroundings, particularly
>at head level. The BuzzClip can be easily
>attached to many forms of clothing (i.e it can
>be clipped on a lapel of a winter jacket, on a
>collar, sleeves (long or short) and the lining
>of oneâs belt) making it a highly versatile
>and useful device at an affordable price.
>There have indeed been many proximity detectors
>that came out over the years. And the earlier
>ones definitely caused a lot of frustration as
>the functionality and reliability were far from
>advertised. But we have been working closely and
>testing our prototypes every step of the way
>with visually impaired testers in Canada, the
>U.S and India. Although we do use the same
>ultrasonic technology, the technology has become
>much more refined over the years. Also The
>Buzzclip is not just another ultrasonic
>proximity detector. The fact that it is wearable
>and hands free makes it applicable in a lot more
>use cases. Some of our testers have been using
>it in line ups at coffee shops to determine when
>the line is moving forward. Some of them have
>been using it as a way finder in tight spaces or
>crowded rooms by walking in the directions where
>the Buzzclip doesn't detect anything. Some have
>been using it as security by attaching it behind
>them, they would know someone is sneaking up on
>them if the Buzzclip detects something coming
>towards them and they don't hear anything. Some
>have found it useful as they would be able to
>tell if the person they are conversing with got
>up to get water and when they get back.
>It provides extra information on one's
>surroundings passively and users are constantly
>finding new ways to use this extra information.
>The BuzzClip is currently available to pre-order
>on a crowdfunding platform âIndiegogoâ for
>the next 25 days and is being offered at a discounted price of $129 USD
>After this campaign ends on November 22nd, the
>final batch of BuzzClips will be manufactured
>and shipped to our supporters by March of 2016.
>More information/videos on our product can be
>The link above is our Indiegogo page address and
>Indiegogo is one of the largest Crowdfunding
>website in the world that is based in the United States just like Kickstarter.
>A lot of effort was put into optimizing the user
>experience of the device. Limiting it to 1m and
>2m modes reduces false positives and only
>provides vibratory feedback if there are
>obstacles or people in your path or coming
>directly at you. The device goes to sleep if you
>are at a fixed distance for over a few seconds
>so that it doesn't constantly vibrate if you are
>talking to someone for example. It reactivates
>again if the distance changes for more than 10
>cm. So once it is switched on, the user can
>simply carry on their usual routine without the
>need to operate the device constantly. The
>battery will last for a full days use (10 hours)
>on a single charge and it is rechargeable
>through a Micro-USB cable. (just like android phones)
>Aside from the useability, a lot of thought was
>put into the design and aesthetics as well. The
>Buzzclip is slightly larger than a lighter. The
>enclosure is made entirely of aluminum so that
>it is water resistant and durable and also very
>aesthetically pleasing. The device consists of 3
>main sections, a sensor arm that is circular and
>smaller than the size of an iPod nano in terms
>of area. It is connected to the battery
>enclosure by a metallic spring clip that is
>similar to the ones on pocket knifes and
>multi-tools. The main body is rectangular with
>rounded edges and is roughly the size of a
>lighter. The micro-USB charging port is on the
>side of the main body. On the back of the main
>body is the vibration motor arm which is
>spring-loaded for when one is wearing loose
>clothing. The entire unit has a finish that is
>similar to the look and feel of the Apple TV
>remote. When it is worn, the only part that will
>be exposed is the circular sensor arm.
>For reference, our press release is on yahoo
>finance if you search "the buzzclip" on yahoo
>finance and we have been featured on Eyes on
>Mobility, blind.tech, cool wearable, tech vibes,
>Cool Blind Tech and CNET. I won't attach links
>here, but you can find us on those websites if
>you need reassurance. The Founders names are Bin
>Liu and Arjun Mali and you can reach them +1
>(647) 919 6565 for Bin and +1 (647) 919 9269 for Arjun.
>Hope this information helps and is useful to
>some of you. If you have any questions for us,
>we would be happy to answer them.
>You can contact us at
><mailto:info at imerciv.com>info at imerciv.com or
>give us a call at one of the numbers provided above.
>Thank You & Best Regards,
>Co-Founder & Chief Financial Officer
><mailto:arjunmali at imerciv.com>arjunmali at imerciv.com
>. Phone: (647)-919-9269 . <http://www.imerciv.com>www.imerciv.com
>>On Oct 27, 2015, at 7:38 PM, David Andrews
>><<mailto:dandrews at visi.com>dandrews at visi.com> wrote:
>>Send it to me and I will put it on the appropriate lists.
>>At 06:28 PM 10/27/2015, you wrote:
>>>I wanted to apologize for the manner in which
>>>our information was presented to the NFB mailing lists.
>>>Honestly we were not trying to spam anyone and
>>>I realize that it must have been annoying to
>>>receive an bombardment of emails from our team.
>>>I have spoken to all members of our team and I
>>>ensure you that it will not happen again.
>>>We wanted to spread the news about our new
>>>product and get some feedback from the
>>>audience we cater to and thought that NFB
>>>members would be the best people to engage.
>>>Some NFB lists engaged in discussions with us
>>>and found the info very useful once we were
>>>able to answer their questions, hence we have
>>>since re-written our message to provide
>>>informative details about our company, our new product and our overall mission.
>>>Which lists would you recommend sharing our information with?
>>>Please advise us on the appropriate methods of
>>>communicating with NFB member lists so that we
>>>do not violate any mailing list rules.
>>>Once again we apologize for any inconvenience
>>>this may have caused you and we look forward
>>>to engaging in meaningful discussions with members of the NFB.
>>>Thank You & Best Regards,
>>>Co-Founder & Chief Financial Officer
>>><mailto:arjunmali at imerciv.com>arjunmali at imerciv.com
>>>. Phone: (647)-919-9269 . <http://www.imerciv.com/>www.imerciv.com
>> David Andrews and long white cane Harry.
>><mailto:dandrews at visi.com>dandrews at visi.com or
>><mailto:david.andrews at nfbnet.org>david.andrews at nfbnet.org
David Andrews and long white cane Harry.
E-Mail: dandrews at visi.com or david.andrews at nfbnet.org
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