[Nfbnet-members-list] Bid Opportunity for Marketing and Outreach Services for NFB-NEWSLINE in the State of Georgia
SWhite at nfb.org
Tue Nov 5 02:22:05 UTC 2013
Bid Opportunity for Marketing and Outreach Services in the State of Georgia
November 1, 2013
The National Federation of the Blind (NFB) is
currently seeking a Request for Proposal (RFP)
for NFB-NEWSLINE marketing and outreach services
in the state of Georgia to cover twelve months
(one year). Organizations or individuals that
wish to submit a response to this RFP should read
this document thoroughly and carefully follow the
enclosed instructions when preparing a response.
The term "candidate" in this document will refer
to an organization or individual respondent.
Interested candidates that reside either in or
outside of Georgia are encouraged to respond to this request for proposal.
All responses must be sent via email to Scott
White, director of the NFB-NEWSLINE service, to
be received no later than Friday, November 15,
2013, at 5:00 PM Eastern time. Questions
pertaining to this RFP should be directed to
Scott White via e-mail at
<mailto:swhite at nfb.org>swhite at nfb.org or by
calling (410) 659-9314, extension 2231. It is
hoped that the award of this one-year contract
can be completed by December 1, 2013. This
solicitation for a request for proposal is not to
be considered a contract for services, nor is it
to be considered a guarantee that a contract will
be awarded for such services.
All submissions must be in an accessible format
in order to be considered for this opportunity.
Please reference the following sections for other
RFP submission requirements, statement of work,
and evaluation of RFP responses, etc.
Statement of Work
The successful candidate will promote the
NFB-NEWSLINE service in Georgia by increasing the
number of subscribers to the service, while
simultaneously engaging the existing Georgia
subscribers on a routine basis to alert them to
new publications and features added to NFB-NEWSLINE.
The criteria outlined below must be met or
exceeded by the successful candidate.
1. The successful candidate will submit a
report to the NFB by the fifth of each month
detailing the following for the previous month:
marketing / outreach activities, any subscriber
complaints and their resolution, comments from
subscribers, and service usage statistics. The
required statistics for this monthly report will
be provided to the successful candidate via a
secure website. Please note, additional sections
may be added to the report over time that will
enhance the reporting process. This reporting
will also include the preparation of an annual
report comprised of a summary of the past twelve months activities.
2. The successful candidate must sign up, on
average, at least twenty new subscribers during each month.
3. The successful candidate shall make at
least eight presentations per month around the
state about the NFB-NEWSLINE service.
Presentations are to be conducted in person, face
to face, except in remote areas of Georgia when
the use of conference calls will be acceptable.
Persons attending a presentation on NFB-NEWSLINE
must be given the opportunity to make application
for the service at the time of the presentation.
A candidate residing outside of the state of
Georgia must demonstrate the ability to conduct
these presentations in an efficient manner.
4. The successful candidate will manage the
local, state-specific channel for Georgia. This
channel must be kept up-to-date with relevant
timely information. Any content that is contained
on the local channel must be promptly removed after it has expired.
5. The successful candidate will maintain
both the telephone and online greeting messages
for NFB-NEWSLINE Georgia subscribers. These
greeting messages should be concise as possible
and only contain relevant information.
6. The successful candidate should create and
maintain a professional business telephone,
customer-service help desk where subscribers can
get their questions answered and other interested
parties can obtain information on NFB-NEWSLINE
Georgia. The goal of this customer-service help
desk would be to have all calls answered in
person. Any messages left on the customer-service
voice mail must be returned within twenty-four
hours. The customer-service help desk must be
accessible to Georgia subscribers via a toll-free
and local Atlanta telephone number.
7. The successful candidate will also create
a website presence for NFB-NEWSLINE Georgia
including an email address where persons can make
contact and get their questions answered. This
website will contain specific NFB-NEWSLINE
Georgia information and also be linked to the national website.
8. The successful candidate will contact all
new subscribers approximately one week after they
received their introductory welcome letter to
ascertain if they need any assistance with using
the service and to make them aware of other NFB-NEWSLINE access methods.
9. The successful candidate will contact all
subscribers listed on the previous months Low
Average Call Users report on
to ascertain if they need any assistance with
using the service and to make them aware of other
NFB-NEWSLINE access methods. A list of low
average callers will be provided to the
successful candidate via a secure website.
10. The successful candidate will attempt to make
contact with every NFB-NEWSLINE subscriber in
Georgia either by regular mail, e-mail, or
telephone on an annual basis in order to keep
them informed of NFB-NEWSLINE® feature or publication additions.
11. The successful candidate will send out an
email newsletter to all NFB-NEWSLINE® Georgia
subscribers once a quarter. This communication
will be designed to engage existing subscribers
by informing them of new service developments and
other useful hints for users. The NFB will
distribute this email newsletter to Georgia
subscribers, it will be the responsibility of the
successful candidate to create the newsletter and
deliver it to Director Scott White of NFB-NEWSLINE in a timely manner.
12. The successful candidate will attend in
person quarterly NFB-NEWSLINE Georgia advisory
meetings to be held usually in Atlanta, Georgia.
Submission Requirements for Candidates
· As the candidate, you will provide a
cover letter stating why you feel that you are
the best qualified for this opportunity and how
you believe that you can have a positive impact
on the NFB-NEWSLINE® Georgia service.
· The candidate will provide a plan
outlining the steps to be taken to accomplish the
numbered items listed above in the Statement of Work.
· The candidate will provide a marketing
plan for a period of one year, providing as much
detail as possible. Specifics, not generalities,
on any stakeholders contained in the marketing plan should be included.
· The candidate will provide a statement
affirming each one of the numbered items listed above in the Statement of Work.
· If the candidate resides outside the
state of Georgia, a section must detail how the
requirement of conducting the face to face
presentations will be accomplished. For
consideration in the RFP process, this section must be included if it applies.
· Please include a resume of key personnel
or any other supporting documentation that you
feel makes you or your organization best suited for this opportunity.
Evaluation of RFP Responses
After evaluating all written responses, a
selection of candidates will be contacted by the
Director of NFB-NEWSLINE for one or more personal
interviews. During this interview, the candidate
will be asked questions pertaining to the
implementation of their proposed bid and
evaluated on their knowledge of the NFB-NEWSLINE service.
Scott White, NFB office, Baltimore, Maryland
Email: <mailto:swhite at nfb.org>swhite at nfb.org .
Office: (410) 659-9314, extension 2231.
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