[Nfbnet-members-list] Pepsi Refresh Project and More

Lamkin, Seth SLamkin at nfb.org
Fri Oct 1 17:26:16 UTC 2010

Pepsi Refresh

Dear Friends,

On behalf of the National Federation of the Blind, I would like to 
offer my deepest appreciation to all those who supported our efforts 
to secure a grant in the Pepsi Refresh project. Over the last two 
months, the NFB has made great strides in a contest that has featured 
prominent national organizations, celebrity promotional campaigns, 
product giveaway incentives, and even notable online political 
movements. We can be proud of the progress we made through our 
grassroots efforts and we can look forward to future opportunities 
through the new partnerships we cultivated. Out of over four hundred 
and fifty organizations competing for the $250,000 prize, the NFB 
reached as high as 15th place. However, we were unable to break into 
the top two--a necessary position to receive funding for the 2011 NFB 
Youth Slam program.

While our Pepsi project has done well enough to roll over into the 
October competition, we will be focusing our energies on other 
efforts including our grassroots Meet the Blind Month programs. Most 
notably, we are excited to unveil a new initiative in the month of 
October that will support our Imagination Fund and the programs it 
benefits, including the NFB Youth Slam. Today we are launching the 
NFB text-to-give program. By encouraging friends, family, and others 
to text the word BLIND to 85499 you can help us raise critical funds 
for our programs at the local, state, and national level. Each text 
message generates a $10 contribution to the NFB for our Imagination 
Fund. We believe that by concentrating on this new promotion for Meet 
the Blind Month, we can maximize our resources and receive the 
greatest benefit for our movement.

We are more resolved than ever to find new avenues of promotion and 
sources of funding for our essential programs for blind children and 
adults. We all bear witness to the issues facing the nation's blind, 
and we all are part of the inevitable solution. The time and energies 
devoted by innumerable volunteers, family, and friends over the last 
two months is a testament to that fact. Again, we whole-heartedly 
thank you for your enthusiastic support and commitment as we continue 
to build a future full of opportunities.


Mark A. Riccobono
Executive Director, Jernigan Institute
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