[nfb-talk] Fw: [acb-l] fw: the commercial we will neverseeorhear

dmgina dmgina at qwest.net
Sat Feb 2 22:12:19 CST 2008


I still don't get it,
Is the boy deaf and blind?
Guess if they enjoy it then they need the fun.

--Dar
www.mypowermall.com/biz/home/5779
Every Saint has a past
Every Sinner has a future

----- Original Message ----- 
From: "Mike Freeman" <k7uij at panix.com>
To: "NFB Talk Mailing List" <nfb-talk at nfbnet.org>
Sent: Saturday, February 02, 2008 3:26 PM
Subject: Re: [nfb-talk] Fw: [acb-l] fw: the commercial we will 
neverseeorhear


> Do you really believe that someone will honk his horn and deduce that
> the "Bob" -- the deaf person -- is the one whose house lights won't get
> turned on? How is this different from the blind jokes we all abhor in
> public and secretly admire to our shame?
>
> Mike
>
>  ----- Original Message ----- 
>  From: dmgina
>  To: NFB Talk Mailing List
>  Sent: Saturday, February 02, 2008 2:07 PM
>  Subject: Re: [nfb-talk] Fw: [acb-l] fw: the commercial we will never
> seeorhear
>
>
>  Mike,
>  I guess I don't understand.
>  I thought the joke was to show folks how noisy it is.
>  What did I miss.
>  Other than it is a quiet commercial.
>  Where do the deaf want to go with this after the commercial?
>
>  --Dar
>  www.mypowermall.com/biz/home/5779
>  Every Saint has a past
>  Every Sinner has a future
>
>  ----- Original Message ----- 
>  From: "Mike Freeman" <k7uij at panix.com>
>  To: "NFB Talk Mailing List" <nfb-talk at nfbnet.org>
>  Sent: Saturday, February 02, 2008 10:23 AM
>  Subject: Re: [nfb-talk] Fw: [acb-l] fw: the commercial we will never
> see
>  orhear
>
>
>  > And the deaf don't see the patronizing attitude in the commercial?
> And
>  > we wonder why we have so far to go.
>  >
>  > Mike
>  >
>  >  ----- Original Message ----- 
>  >  From: Bill Outman
>  >  To: Multiple recipients of NFBnet NFB-Talk Mailing List
>  >  Sent: Saturday, February 02, 2008 6:33 AM
>  >  Subject: [nfb-talk] Fw: [acb-l] fw: the commercial we will never
> see
>  > or hear
>  >
>  >
>  >  Just passing this along so no one will be alarmed when the Super
> Bowl
>  >  broadcast is on tomorrow.  It's about an ad designed to raise
>  > awareness of
>  >  the deaf community.
>  >
>  >  Thought everyone should be aware of this since we won't hear and
> may
>  > not see
>  >  what is happening.
>  >
>  >  Bill Outman
>  >
>  >  ----- Original Message -----
>  >  From: kathy blackburn <kblackbn at austin.rr.com>
>  >  To: <acb-l at acb.org>
>  >  Sent: Friday, February 01, 2008 7:49 PM
>  >  Subject: [acb-l] fw: the commercial we will never see or hear
>  >
>  >
>  >  >
>  >  >
>  >  >  ---- Original Message ------
>  >  > From: "Patricia" <send_stuff_here at sbcglobal.net
>  >  > Subject: [ACBT] Only deaf people will get this Super Bowl ad
>  >  > PepsiCo's
>  >  > Date sent: Fri, 1 Feb 2008 12:39:06 -0600
>  >  >
>  >  > Only deaf people will get this Super Bowl ad PepsiCo's 60 s
>  >  > econds of
>  >  >
>  >  > utter silence will stump the hearing-abled The Associated Press,
>  >  > January 24,
>  >  > 2008 NEW YORK - Amid the wall-to-wall sound during next Sunday's
>  >  > Super Bowl,
>  >  > one commercial from PepsiCo could send some viewers grabbing for
>  >  > their
>  >  > remotes to check whether they'd accidentally hit the mute button.
>  >  >
>  >  > The pre-game advertisement features a joke that originates from
>  >  > the deaf
>  >  > community and will play out on screen over 60 seconds of total
>  >  > silence, a
>  >  > veritable eternity when it comes to the noisiness of Super Bowl
>  >  > ads.
>  >  >
>  >  > "It's a popular story and we just turned it into an
>  >  > advertisement," said
>  >  > Clay Broussard, a supply and logistics manager at PepsiCo who
>  >  > proposed the
>  >  > idea for the ad.  "This is the PepsiCo flavor of that joke."
>  >  >
>  >  > The joke goes like this: Two guys are driving to their friend
>  >  > Bob's house to
>  >  > watch the Super Bowl.  Once they get to Bob's street, neither
>  >  > knows which
>  >  > house is his.  They sit in the car, arguing, until one of them
>  >  > has an idea.
>  >  >
>  >  > He starts laying on the horn, and one by one, the houses light up
>  >  > and dogs
>  >  > start barking.
>  >  >
>  >  > One house stays dark and quiet: It's Bob's.
>  >  >
>  >  > Deaf people will be falling out of their chairs in disbelief,
>  >  > National
>  >  > Association of the Deaf president Bobbie Beth Scoggins wrote in
>  >  > an e-mail
>  >  > response to questions.  Hearing people, Scoggins wrote, will stop
>  >  > what
>  >  > they're doing to see why there are no sounds.  She believes it's
>  >  > an historic
>  >  > first for an ad featuring American Sign Language to get such
>  >  > prominent play.
>  >  >
>  >  > "I was glad to see this part of deaf culture awareness shared in
>  >  > a most
>  >  > clever way," Scoggins, who is deaf, wrote by e-mail as she was
>  >  > traveling.
>  >  >
>  >  > Broussard, who plays Bob in the commercial, has worked for
>  >  > PepsiCo in Dallas
>  >  > for 27 years.  He got involved in the deaf community through a
>  >  > church he and
>  >  > his wife attended, where the services were conducted entirely in
>  >  > sign
>  >  > language.  Broussard is not deaf.
>  >  >
>  >  > The two actors who play Bob's friends - Brian Dowling and Darren
>  >  > Therriault
>  >  >
>  >  > - are also PepsiCo employees, and are deaf.  Dowling works for
>  >  > Frito-Lay in
>  >  > Arizona, and Therriault works for PepsiCo in Chicago.
>  >  >
>  >  > Broussard worked on the ad concept on his own time.  He said,
>  >  > "This was all
>  >  > extra credit."
>  >  >
>  >  > It was 18 months before he showed it to senior managers, who
>  >  > decided they
>  >  > wanted it for the Super Bowl.
>  >  >
>  >  > The ad was directed by Baker Smith, with creative help from
>  >  > BBDO-NY.  A
>  >  > PepsiCo spokeswoman declined to say how much the ad cost.
>  >  >
>  >  > C 2008 The Associated Press.
>  >  >
>  >  > All rights reserved.
>  >  >
>  >  >
>  >  >
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