[nfb-talk] Fw: [acb-l] fw: the commercial we will neverseeorhear
dmgina
dmgina at qwest.net
Sat Feb 2 22:12:19 CST 2008
I still don't get it,
Is the boy deaf and blind?
Guess if they enjoy it then they need the fun.
--Dar
www.mypowermall.com/biz/home/5779
Every Saint has a past
Every Sinner has a future
----- Original Message -----
From: "Mike Freeman" <k7uij at panix.com>
To: "NFB Talk Mailing List" <nfb-talk at nfbnet.org>
Sent: Saturday, February 02, 2008 3:26 PM
Subject: Re: [nfb-talk] Fw: [acb-l] fw: the commercial we will
neverseeorhear
> Do you really believe that someone will honk his horn and deduce that
> the "Bob" -- the deaf person -- is the one whose house lights won't get
> turned on? How is this different from the blind jokes we all abhor in
> public and secretly admire to our shame?
>
> Mike
>
> ----- Original Message -----
> From: dmgina
> To: NFB Talk Mailing List
> Sent: Saturday, February 02, 2008 2:07 PM
> Subject: Re: [nfb-talk] Fw: [acb-l] fw: the commercial we will never
> seeorhear
>
>
> Mike,
> I guess I don't understand.
> I thought the joke was to show folks how noisy it is.
> What did I miss.
> Other than it is a quiet commercial.
> Where do the deaf want to go with this after the commercial?
>
> --Dar
> www.mypowermall.com/biz/home/5779
> Every Saint has a past
> Every Sinner has a future
>
> ----- Original Message -----
> From: "Mike Freeman" <k7uij at panix.com>
> To: "NFB Talk Mailing List" <nfb-talk at nfbnet.org>
> Sent: Saturday, February 02, 2008 10:23 AM
> Subject: Re: [nfb-talk] Fw: [acb-l] fw: the commercial we will never
> see
> orhear
>
>
> > And the deaf don't see the patronizing attitude in the commercial?
> And
> > we wonder why we have so far to go.
> >
> > Mike
> >
> > ----- Original Message -----
> > From: Bill Outman
> > To: Multiple recipients of NFBnet NFB-Talk Mailing List
> > Sent: Saturday, February 02, 2008 6:33 AM
> > Subject: [nfb-talk] Fw: [acb-l] fw: the commercial we will never
> see
> > or hear
> >
> >
> > Just passing this along so no one will be alarmed when the Super
> Bowl
> > broadcast is on tomorrow. It's about an ad designed to raise
> > awareness of
> > the deaf community.
> >
> > Thought everyone should be aware of this since we won't hear and
> may
> > not see
> > what is happening.
> >
> > Bill Outman
> >
> > ----- Original Message -----
> > From: kathy blackburn <kblackbn at austin.rr.com>
> > To: <acb-l at acb.org>
> > Sent: Friday, February 01, 2008 7:49 PM
> > Subject: [acb-l] fw: the commercial we will never see or hear
> >
> >
> > >
> > >
> > > ---- Original Message ------
> > > From: "Patricia" <send_stuff_here at sbcglobal.net
> > > Subject: [ACBT] Only deaf people will get this Super Bowl ad
> > > PepsiCo's
> > > Date sent: Fri, 1 Feb 2008 12:39:06 -0600
> > >
> > > Only deaf people will get this Super Bowl ad PepsiCo's 60 s
> > > econds of
> > >
> > > utter silence will stump the hearing-abled The Associated Press,
> > > January 24,
> > > 2008 NEW YORK - Amid the wall-to-wall sound during next Sunday's
> > > Super Bowl,
> > > one commercial from PepsiCo could send some viewers grabbing for
> > > their
> > > remotes to check whether they'd accidentally hit the mute button.
> > >
> > > The pre-game advertisement features a joke that originates from
> > > the deaf
> > > community and will play out on screen over 60 seconds of total
> > > silence, a
> > > veritable eternity when it comes to the noisiness of Super Bowl
> > > ads.
> > >
> > > "It's a popular story and we just turned it into an
> > > advertisement," said
> > > Clay Broussard, a supply and logistics manager at PepsiCo who
> > > proposed the
> > > idea for the ad. "This is the PepsiCo flavor of that joke."
> > >
> > > The joke goes like this: Two guys are driving to their friend
> > > Bob's house to
> > > watch the Super Bowl. Once they get to Bob's street, neither
> > > knows which
> > > house is his. They sit in the car, arguing, until one of them
> > > has an idea.
> > >
> > > He starts laying on the horn, and one by one, the houses light up
> > > and dogs
> > > start barking.
> > >
> > > One house stays dark and quiet: It's Bob's.
> > >
> > > Deaf people will be falling out of their chairs in disbelief,
> > > National
> > > Association of the Deaf president Bobbie Beth Scoggins wrote in
> > > an e-mail
> > > response to questions. Hearing people, Scoggins wrote, will stop
> > > what
> > > they're doing to see why there are no sounds. She believes it's
> > > an historic
> > > first for an ad featuring American Sign Language to get such
> > > prominent play.
> > >
> > > "I was glad to see this part of deaf culture awareness shared in
> > > a most
> > > clever way," Scoggins, who is deaf, wrote by e-mail as she was
> > > traveling.
> > >
> > > Broussard, who plays Bob in the commercial, has worked for
> > > PepsiCo in Dallas
> > > for 27 years. He got involved in the deaf community through a
> > > church he and
> > > his wife attended, where the services were conducted entirely in
> > > sign
> > > language. Broussard is not deaf.
> > >
> > > The two actors who play Bob's friends - Brian Dowling and Darren
> > > Therriault
> > >
> > > - are also PepsiCo employees, and are deaf. Dowling works for
> > > Frito-Lay in
> > > Arizona, and Therriault works for PepsiCo in Chicago.
> > >
> > > Broussard worked on the ad concept on his own time. He said,
> > > "This was all
> > > extra credit."
> > >
> > > It was 18 months before he showed it to senior managers, who
> > > decided they
> > > wanted it for the Super Bowl.
> > >
> > > The ad was directed by Baker Smith, with creative help from
> > > BBDO-NY. A
> > > PepsiCo spokeswoman declined to say how much the ad cost.
> > >
> > > C 2008 The Associated Press.
> > >
> > > All rights reserved.
> > >
> > >
> > >
> > > ************************************************************
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