[nfb-talk] Fw: [acb-l] fw: the commercial we will never see orhear

[dmgina]

Mike,
I guess I don't understand.
I thought the joke was to show folks how noisy it is.
What did I miss.
Other than it is a quiet commercial.
Where do the deaf want to go with this after the commercial?

--Dar
www.mypowermall.com/biz/home/5779
Every Saint has a past
Every Sinner has a future

----- Original Message ----- 
From: "Mike Freeman" <k7uij at panix.com>
To: "NFB Talk Mailing List" <nfb-talk at nfbnet.org>
Sent: Saturday, February 02, 2008 10:23 AM
Subject: Re: [nfb-talk] Fw: [acb-l] fw: the commercial we will never see 
orhear


> And the deaf don't see the patronizing attitude in the commercial? And
> we wonder why we have so far to go.
>
> Mike
>
>  ----- Original Message ----- 
>  From: Bill Outman
>  To: Multiple recipients of NFBnet NFB-Talk Mailing List
>  Sent: Saturday, February 02, 2008 6:33 AM
>  Subject: [nfb-talk] Fw: [acb-l] fw: the commercial we will never see
> or hear
>
>
>  Just passing this along so no one will be alarmed when the Super Bowl
>  broadcast is on tomorrow.  It's about an ad designed to raise
> awareness of
>  the deaf community.
>
>  Thought everyone should be aware of this since we won't hear and may
> not see
>  what is happening.
>
>  Bill Outman
>
>  ----- Original Message -----
>  From: kathy blackburn <kblackbn at austin.rr.com>
>  To: <acb-l at acb.org>
>  Sent: Friday, February 01, 2008 7:49 PM
>  Subject: [acb-l] fw: the commercial we will never see or hear
>
>
>  >
>  >
>  >  ---- Original Message ------
>  > From: "Patricia" <send_stuff_here at sbcglobal.net
>  > Subject: [ACBT] Only deaf people will get this Super Bowl ad
>  > PepsiCo's
>  > Date sent: Fri, 1 Feb 2008 12:39:06 -0600
>  >
>  > Only deaf people will get this Super Bowl ad PepsiCo's 60 s
>  > econds of
>  >
>  > utter silence will stump the hearing-abled The Associated Press,
>  > January 24,
>  > 2008 NEW YORK - Amid the wall-to-wall sound during next Sunday's
>  > Super Bowl,
>  > one commercial from PepsiCo could send some viewers grabbing for
>  > their
>  > remotes to check whether they'd accidentally hit the mute button.
>  >
>  > The pre-game advertisement features a joke that originates from
>  > the deaf
>  > community and will play out on screen over 60 seconds of total
>  > silence, a
>  > veritable eternity when it comes to the noisiness of Super Bowl
>  > ads.
>  >
>  > "It's a popular story and we just turned it into an
>  > advertisement," said
>  > Clay Broussard, a supply and logistics manager at PepsiCo who
>  > proposed the
>  > idea for the ad.  "This is the PepsiCo flavor of that joke."
>  >
>  > The joke goes like this: Two guys are driving to their friend
>  > Bob's house to
>  > watch the Super Bowl.  Once they get to Bob's street, neither
>  > knows which
>  > house is his.  They sit in the car, arguing, until one of them
>  > has an idea.
>  >
>  > He starts laying on the horn, and one by one, the houses light up
>  > and dogs
>  > start barking.
>  >
>  > One house stays dark and quiet: It's Bob's.
>  >
>  > Deaf people will be falling out of their chairs in disbelief,
>  > National
>  > Association of the Deaf president Bobbie Beth Scoggins wrote in
>  > an e-mail
>  > response to questions.  Hearing people, Scoggins wrote, will stop
>  > what
>  > they're doing to see why there are no sounds.  She believes it's
>  > an historic
>  > first for an ad featuring American Sign Language to get such
>  > prominent play.
>  >
>  > "I was glad to see this part of deaf culture awareness shared in
>  > a most
>  > clever way," Scoggins, who is deaf, wrote by e-mail as she was
>  > traveling.
>  >
>  > Broussard, who plays Bob in the commercial, has worked for
>  > PepsiCo in Dallas
>  > for 27 years.  He got involved in the deaf community through a
>  > church he and
>  > his wife attended, where the services were conducted entirely in
>  > sign
>  > language.  Broussard is not deaf.
>  >
>  > The two actors who play Bob's friends - Brian Dowling and Darren
>  > Therriault
>  >
>  > - are also PepsiCo employees, and are deaf.  Dowling works for
>  > Frito-Lay in
>  > Arizona, and Therriault works for PepsiCo in Chicago.
>  >
>  > Broussard worked on the ad concept on his own time.  He said,
>  > "This was all
>  > extra credit."
>  >
>  > It was 18 months before he showed it to senior managers, who
>  > decided they
>  > wanted it for the Super Bowl.
>  >
>  > The ad was directed by Baker Smith, with creative help from
>  > BBDO-NY.  A
>  > PepsiCo spokeswoman declined to say how much the ad cost.
>  >
>  > C 2008 The Associated Press.
>  >
>  > All rights reserved.
>  >
>  >
>  >
>  > ************************************************************
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