[nfb-talk] Fw: [acb-l] fw: the commercial we will never see or hear

[dmgina]

thanks for sharing this,
Because I know it would have thrown me.
Thanks again.

--Dar
www.mypowermall.com/biz/home/5779
Every Saint has a past
Every Sinner has a future

----- Original Message ----- 
From: "Bill Outman" <woutman at earthlink.net>
To: "Multiple recipients of NFBnet NFB-Talk Mailing List" 
<NFB-Talk at nfbnet.org>
Sent: Saturday, February 02, 2008 7:33 AM
Subject: [nfb-talk] Fw: [acb-l] fw: the commercial we will never see or hear


> Just passing this along so no one will be alarmed when the Super Bowl
> broadcast is on tomorrow.  It's about an ad designed to raise awareness of
> the deaf community.
>
> Thought everyone should be aware of this since we won't hear and may not 
> see
> what is happening.
>
> Bill Outman
>
> ----- Original Message -----
> From: kathy blackburn <kblackbn at austin.rr.com>
> To: <acb-l at acb.org>
> Sent: Friday, February 01, 2008 7:49 PM
> Subject: [acb-l] fw: the commercial we will never see or hear
>
>
>>
>>
>>  ---- Original Message ------
>> From: "Patricia" <send_stuff_here at sbcglobal.net
>> Subject: [ACBT] Only deaf people will get this Super Bowl ad
>> PepsiCo's
>> Date sent: Fri, 1 Feb 2008 12:39:06 -0600
>>
>> Only deaf people will get this Super Bowl ad PepsiCo's 60 s
>> econds of
>>
>> utter silence will stump the hearing-abled The Associated Press,
>> January 24,
>> 2008 NEW YORK - Amid the wall-to-wall sound during next Sunday's
>> Super Bowl,
>> one commercial from PepsiCo could send some viewers grabbing for
>> their
>> remotes to check whether they'd accidentally hit the mute button.
>>
>> The pre-game advertisement features a joke that originates from
>> the deaf
>> community and will play out on screen over 60 seconds of total
>> silence, a
>> veritable eternity when it comes to the noisiness of Super Bowl
>> ads.
>>
>> "It's a popular story and we just turned it into an
>> advertisement," said
>> Clay Broussard, a supply and logistics manager at PepsiCo who
>> proposed the
>> idea for the ad.  "This is the PepsiCo flavor of that joke."
>>
>> The joke goes like this: Two guys are driving to their friend
>> Bob's house to
>> watch the Super Bowl.  Once they get to Bob's street, neither
>> knows which
>> house is his.  They sit in the car, arguing, until one of them
>> has an idea.
>>
>> He starts laying on the horn, and one by one, the houses light up
>> and dogs
>> start barking.
>>
>> One house stays dark and quiet: It's Bob's.
>>
>> Deaf people will be falling out of their chairs in disbelief,
>> National
>> Association of the Deaf president Bobbie Beth Scoggins wrote in
>> an e-mail
>> response to questions.  Hearing people, Scoggins wrote, will stop
>> what
>> they're doing to see why there are no sounds.  She believes it's
>> an historic
>> first for an ad featuring American Sign Language to get such
>> prominent play.
>>
>> "I was glad to see this part of deaf culture awareness shared in
>> a most
>> clever way," Scoggins, who is deaf, wrote by e-mail as she was
>> traveling.
>>
>> Broussard, who plays Bob in the commercial, has worked for
>> PepsiCo in Dallas
>> for 27 years.  He got involved in the deaf community through a
>> church he and
>> his wife attended, where the services were conducted entirely in
>> sign
>> language.  Broussard is not deaf.
>>
>> The two actors who play Bob's friends - Brian Dowling and Darren
>> Therriault
>>
>> - are also PepsiCo employees, and are deaf.  Dowling works for
>> Frito-Lay in
>> Arizona, and Therriault works for PepsiCo in Chicago.
>>
>> Broussard worked on the ad concept on his own time.  He said,
>> "This was all
>> extra credit."
>>
>> It was 18 months before he showed it to senior managers, who
>> decided they
>> wanted it for the Super Bowl.
>>
>> The ad was directed by Baker Smith, with creative help from
>> BBDO-NY.  A
>> PepsiCo spokeswoman declined to say how much the ad cost.
>>
>> C 2008 The Associated Press.
>>
>> All rights reserved.
>>
>>
>>
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