[nfb-talk] Fw: [acb-l] fw: the commercial we will never see or hear

[tribble]

LOL -- that's great -- not that I'm planning on listening to the super bowl, 
but I'm glad this type of ad was considered for air time.
Thx
--le

----- Original Message ----- 
From: "Bill Outman" <woutman at earthlink.net>
To: "Multiple recipients of NFBnet NFB-Talk Mailing List" 
<NFB-Talk at nfbnet.org>
Sent: Saturday, February 02, 2008 9:33 AM
Subject: [nfb-talk] Fw: [acb-l] fw: the commercial we will never see or hear


Just passing this along so no one will be alarmed when the Super Bowl
broadcast is on tomorrow.  It's about an ad designed to raise awareness of
the deaf community.

Thought everyone should be aware of this since we won't hear and may not see
what is happening.

Bill Outman

----- Original Message -----
From: kathy blackburn <kblackbn at austin.rr.com>
To: <acb-l at acb.org>
Sent: Friday, February 01, 2008 7:49 PM
Subject: [acb-l] fw: the commercial we will never see or hear


>
>
>  ---- Original Message ------
> From: "Patricia" <send_stuff_here at sbcglobal.net
> Subject: [ACBT] Only deaf people will get this Super Bowl ad
> PepsiCo's
> Date sent: Fri, 1 Feb 2008 12:39:06 -0600
>
> Only deaf people will get this Super Bowl ad PepsiCo's 60 s
> econds of
>
> utter silence will stump the hearing-abled The Associated Press,
> January 24,
> 2008 NEW YORK - Amid the wall-to-wall sound during next Sunday's
> Super Bowl,
> one commercial from PepsiCo could send some viewers grabbing for
> their
> remotes to check whether they'd accidentally hit the mute button.
>
> The pre-game advertisement features a joke that originates from
> the deaf
> community and will play out on screen over 60 seconds of total
> silence, a
> veritable eternity when it comes to the noisiness of Super Bowl
> ads.
>
> "It's a popular story and we just turned it into an
> advertisement," said
> Clay Broussard, a supply and logistics manager at PepsiCo who
> proposed the
> idea for the ad.  "This is the PepsiCo flavor of that joke."
>
> The joke goes like this: Two guys are driving to their friend
> Bob's house to
> watch the Super Bowl.  Once they get to Bob's street, neither
> knows which
> house is his.  They sit in the car, arguing, until one of them
> has an idea.
>
> He starts laying on the horn, and one by one, the houses light up
> and dogs
> start barking.
>
> One house stays dark and quiet: It's Bob's.
>
> Deaf people will be falling out of their chairs in disbelief,
> National
> Association of the Deaf president Bobbie Beth Scoggins wrote in
> an e-mail
> response to questions.  Hearing people, Scoggins wrote, will stop
> what
> they're doing to see why there are no sounds.  She believes it's
> an historic
> first for an ad featuring American Sign Language to get such
> prominent play.
>
> "I was glad to see this part of deaf culture awareness shared in
> a most
> clever way," Scoggins, who is deaf, wrote by e-mail as she was
> traveling.
>
> Broussard, who plays Bob in the commercial, has worked for
> PepsiCo in Dallas
> for 27 years.  He got involved in the deaf community through a
> church he and
> his wife attended, where the services were conducted entirely in
> sign
> language.  Broussard is not deaf.
>
> The two actors who play Bob's friends - Brian Dowling and Darren
> Therriault
>
> - are also PepsiCo employees, and are deaf.  Dowling works for
> Frito-Lay in
> Arizona, and Therriault works for PepsiCo in Chicago.
>
> Broussard worked on the ad concept on his own time.  He said,
> "This was all
> extra credit."
>
> It was 18 months before he showed it to senior managers, who
> decided they
> wanted it for the Super Bowl.
>
> The ad was directed by Baker Smith, with creative help from
> BBDO-NY.  A
> PepsiCo spokeswoman declined to say how much the ad cost.
>
> C 2008 The Associated Press.
>
> All rights reserved.
>
>
>
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