[Nfb-fundraising] Finding Corporate Donors for Fundraising Auctions

[Everett Gavel]

Hello Fundraisers,

Below are two articles of interest to most here, I
believe.  Below are short blurbs, then the links to the
full articles.  Both are from the latest issue of the
Fund$Raiser Cyberzine.  The link to that site is below,
too.


Strive On!
Everett
www.everettgavel.com



From:
Fund$Raiser Cyberzine
   An online magazine bringing fundraisers
   how-to hands-on ideas in fundraising since 1996


1. Finding Corporate Donors for Fundraising Auctions by
Maureen and John Winter

Most large corporations and chain stores make auction
donations from their central office. The larger the
business, the larger the potential gift--and usually
the more red tape to deal with. Sometimes you will hit
pay dirt with your first phone call, but more often
you'll have to combine a dozen or so calls, letters,
and appointments to get the job done. It's worth the
effort.

Read more at:
http://www.fundsraiser.com/jun07/finding-corporate-donors-for-fundraising-auctions.html



2. Nonprofits Fail to Track Marketing Impact

Newly released survey findings drawn from 350 nonprofit
communicators show that few nonprofits track the
results of their marketing efforts, so can't
demonstrate the effectiveness of their efforts to reach
critical audiences.
"Many nonprofits have no idea what's working and what's
not, or how to target their resources," says Nancy
Schwartz ....

Find out more:
http://www.fundsraiser.com/jun07/news.html

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