[Jobs] FW: Job opening NFB Director of Public Relations

[Rovig, Lorraine]

JOB DESCRIPTION

 

Name:  Vacant

Title or Primary Job Duty:  Director of Public Relations 

Department:  Strategic Initiatives

Supervisor:  John Paré

 

Individuals supervised and their positions:  

 1.  editor, Voice of the Nation's Blind

 2.  public relations assistant

 

Date submitted:  August 21, 2007

 

General Responsibilities (applicable to all employees):  Assists the President of the National Federation of the Blind in conducting the work of the organization by performing any tasks assigned by him or anyone he has designated to supervise employee's work whether or not those tasks are related to the tasks described in the specific job responsibilities or job title.  A number of employees and volunteers working with the organization are blind, and the organization works with blind people from throughout the community and the nation. This means that the employee if able to do so may be called on to do such things as reading, driving, assisting with shopping or errands, and helping blind persons with various activities in the community. The National Federation of the Blind holds an annual convention for approximately one week each year in different parts of the country. The employee may on request be assigned to attend and assist in preparing for and conducting the national convention. The employee is encouraged to participate in the activities of the Baltimore Chapter and the National Federation of the Blind of Maryland; to keep informed about the National Federation of the Blind by reading the Braille Monitor and by other available methods. The employee makes observations and reports information learned to Dr. Maurer or a supervisor as appropriate and performs such other tasks throughout the organization as are needed or required.  

 

 

Specific Job Responsibilities: The director of public relations is responsible for all aspects of National Federation of the Blind (NFB) publicity.  This includes the responsibility for identifying, developing, writing, and distributing information which clearly communicates the NFB's positive philosophy of blindness, expresses NFB positions and priorities, and disseminates information on events and programs important to blind people.  The director works with NFB leadership and media professionals to obtain maximum positive publicity in order to influence public opinion, shape public policy, encourage donors, and increase membership.  

 

 

Job Duties/Activities (list all of the tasks that are part of your work assignment):  The director of public relations reports to the executive director for strategic initiatives and has the following primary job duties:

 

Manage and supervise a group of two to four public relations specialists.

 

Develop and execute a successful publicity strategy for the NFB, including its affiliates, divisions, and chapters in order to further the policies and programs of the NFB.  

 

Direct the identification, research, and writing of NFB press releases, media advisories, portions of the NFB Web site, and other NFB publications as needed such as the NFB annual report.  

 

Advise directors of NFB programs and initiatives on media relations and coordinate strategies for event promotion and program participation.  

 

Work with NFB affiliates, divisions, and chapters to develop public relations strategies including the writing and distribution of press releases.

 

Develop and maintain relationships with members of the press, community and business leaders, and public relations professional organizations.  

 

Design and develop NFB marketing materials which include brochures, pamphlets, flyers, and newsletters.

 

Design and develop the NFB annual report.

 

Manage the development of audio and video content for both the Web site as well as other media outlets.

 

Manage the development of content for various portions of the NFB Web site, including the home page.  This also includes managing administrative functions of content development such as updating existing information, monitoring for inconsistencies and errors, removing and/or archiving out-dated material as needed.  

 

Monitor all media outlets for news reports which are inconsistent with our philosophy, advise the president and NFB leadership of these reports, make recommendations for appropriate responses, and respond as necessary.  

 

Provide to the executive director for strategic initiatives an annual public relations budget which accurately reflects anticipated expenses and is consistent with guidelines and direction provided by the Executive Director.  

 

Maintain all public relations files and records for both historical as well as audit purposes. 

 

Applicants should send, preferably via e-mail, a résumé and cover letter indicating salary requirements to:  Anthony Cobb, Director of Human Resources, National Federation of the Blind, 1800 Johnson Street, Baltimore, MD 21230; telephone 410-659-9314, ext. 2281; fax 410-685-5653; e-mail Acobb at nfb.org <mailto:Acobb at nfb.org>.  The National Federation of the Blind is an equal opportunity employer.   Accordingly all terms and conditions of employment will be carried out without regard to race, creed, color, religion, gender, sexual preference, nationality, marital status, age, or disability. 

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-------------- next part --------------
JOB DESCRIPTION
 
Name:
 
Vacant
Title or Primary Job Duty:
 
Director of Public Relations
Department:
 
Strategic Initiatives
Supervisor:
 
John Paré
 
Individuals supervised and their positions:
 
 1.  
editor,
Voice of the Nation's Blind
 2.  
public relations assistant
 
Date submitted
:
 
August 21, 2007
 
General Responsibilities
(applicable to all employees)
:
 
Assists the President of the National Federation of the Blind in conducting the work of the organization by performing any tasks assigned by him or anyone he has designated to supervise employee’s work whether or not those tasks are related to the tasks described in the specific job responsibilities or job title.
 
A number of employees and volunteers working with the organization are blind, and the organization works with blind people from throughout the community and the nation. This means that the employee if able to do so may be called on to do such things as reading, driving, assisting with shopping or errands, and helping blind persons with various activities in the community
.
The National Federation of the Blind holds an annual convention for approximately one week each year in different parts of the country. The employee may on request be assigned to attend and a
ssist in preparing for and conducting the national convention. The employee is encouraged to participate in the activities of the Baltimore Chapter and the National Federation of the Blind of Maryland; to keep informed about the National Federation of the Blind by reading the
Braille Monitor
and by other available methods. The employee makes observations and reports information learned to Dr. Maurer or a supervisor as appropriate and performs such other tasks throughout the organization as are needed or required.
 
 
 
Specific Job Responsibilities:
The director of public relations is responsible for all aspects of National Federation of the Blind (NFB) publicity.
 
This includes the responsibility for identifying, developing, writing, and distributing information which clearly communicates the NFB’s positive philosophy of blindness, expresses NFB positions and priorities, and disseminates information on events and programs important to blind people.
 
The director works with NFB leadership and media professionals to obtain maximum positive publicity in order to influence public opinion, shape public policy, encourage donors, and increase membership.
 
 
 
Job Duties/Activities
(list all of the tasks that are part of your work assignment):
 
The director of public relations reports to the executive director for strategic initiatives and has the following primary job duties:
 
Manage and supervise a group of two to four public relations specialists.
 
Develop and execute a successful publicity strategy for the NFB, including its affiliates, divisions, and chapters in order to further the policies and programs of the NFB.
 
 
Direct the identification, research, and writing of NFB press releases, media advisories, portions of the NFB Web site, and other NFB publications as needed such as the NFB annual report.
 
 
Advise directors of NFB programs and initiatives on media relations and coordinate strategies for event promotion and program participation.
 
 
Work with NFB affiliates, divisions, and chapters to develop public relations strategies including the writing and distribution of press releases.
 
Develop and maintain relationships with members of the press, community and business leaders, and public relations professional organizations.
 
 
Design and develop NFB marketing materials which include brochures, pamphlets, flyers, and newsletters.
 
Design and develop the NFB annual report.
 
Manage the development of audio and video content for both the Web site as well as other media outlets.
 
Manage the development of content for various portions of the NFB Web site, including the home page.
 
This also includes managing administrative functions of content development such as updating existing information, monitoring for inconsistencies and errors, removing and/or archiving out-dated material as needed.
 
 
Monitor all media outlets for news reports which are inconsistent with our philosophy, advise the president and NFB leadership of these reports, make recommendations for appropriate responses, and respond as necessary.
 
 
Provide to the executive director for strategic initiatives an annual public relations budget which accurately reflects anticipated expenses and is consistent with guidelines and direction provided by the Executive Director.
 
 
Maintain all public relations files and records for both historical as well as audit purposes.
 
Applicants should send, preferably via e-mail, a résumé and cover letter indicating salary requirements to:
 
Anthony Cobb, Director of Human Resources, National Federation of the Blind, 1800 Johnson Street, Baltimore, MD 21230; telephone 410-659-9314, ext. 2281; fax 410-685-5653; e-mail
Acobb at nfb.org <mailto:Acobb at nfb.org>
.
 
The National Federation of the Blind is an equal opportunity employer.
  
Accordingly all terms and conditions of employment will be carried out without regard to race, creed, color, religion, gender, sexual preference, nationality, marital status, age, or disability.
 
[end]