[il-talk] Fw: GW Micro sponsors video description for new ABC television program

[David Andrews]

We have sponsored it before, it has been a while, but we did so back in the early '90's.

Dave

At 09:53 AM 3/5/2005, you wrote:
>FYI.
>
>A comment:  here you have GW Micro, a small company of probably less than 15
>employees, sponsoring audio-description of a TV show.  I wish the NFB, an
>organization with much larger resources, would show some interest in
>advancing audio-description on TV.
>
>Bob
>
>
>----- Original Message ----- 
>From: <gw-news at gwmicro.com>
>To: <gw-news at gwmicro.com>
>Sent: Friday, March 04, 2005 3:24 PM
>Subject: GW Micro sponsors video description for new ABC television program
>
>
>> GW Micro sponsors Video Description Service for new ABC drama
>>
>> (FORT WAYNE, IN) - GW Micro, makers of the Window-Eyes screen reader, is
>> proud to announce their sponsorship of the Video Description Service of
>> "Blind Justice," a new drama on ABC television. The program, airs on March
>> 8th, 2005.
>>
>> Ron Eldard plays NYPD detective Jim Dunbar who is shot, and struck blind,
>> while on duty. A year later, Jim is reinstated and working cases while
>> battling expectations from his colleagues, his wife and himself.
>>
>> "Blind Justice" is the newest network television series, and the first for
>> ABC, to offer video description service. "Descriptive video" describes the
>> alternate audio channel which plays narration that describes what is being
>> shown on a television program or movie. It allows a person who is blind or
>> visually impaired to hear an added voice describing actions and images
>that
>> cannot be discerned by listening to the dialog and sound effects alone.
>>
>> "We're very excited to partner with We See TV on this project," said Erik
>> Deckers, Director of Sales and Marketing for GW Micro. "We think
>television
>> is for everybody, and we think We See TV is visionary in their efforts to
>> make it accessible to everyone. We're glad to be able to help with that in
>> any way we can."
>>
>> "Blind Justice" holds up a mirror to society's tendency to pigeonhole
>people
>> before we even meet them. It deftly details the struggles Jim Dunbar
>carries
>> with him as he strives to overcome the stigma and prejudice associated
>with
>> this disability. And it does this without ever stereotyping the
>principals,
>> especially avoiding the temptation to make Jim a hero without the flaws,
>> doubts and imperfections of humanity.
>>
>> Amber McLain, Vice President, Executive Director of Sales for We See TV,
>> said, "GW Micro is the perfect partner for We See TV, since both companies
>> strive to enable visually impaired persons to equally participate in a
>> contemporary lifestyle. As a computer user who is blind, I rely on the
>> effectiveness and stability of the Window Eyes screen reader both at home
>> and at work. Now GW Micro is reaching out to the blind community in a new
>> way by providing funding for described television. Adding audio
>description
>> to 'Blind Justice' will give millions of blind viewers an equal
>opportunity
>> to enjoy the program."
>>
>> In an attempt to achieve the perfect balance of description versus the
>> program's original audio, WeSeeTV realizes that many in the audience want
>> more details, more description, more information. To that end, WeSeeTV
>> offers enhanced descriptions of sets, characters and any other pertinent
>> information on its website, www.weseetv.com.
>>
>> All visitors to the We See TV website are also encouraged to participate
>in
>> an online survey. This will help WeSeeTV and GW Micro understand viewers'
>> thoughts of description in general and the show in particular. The survey
>> will launch on Tuesday the 8th
>>
>> GW Micro produces the Window-Eyes screen reader, a software product that
>> reads all available information on a computer screen, which enables blind
>> computer users to function in a workplace or school setting.
>>
>> We See TV has also partnered with Close Caption Service, which provides a
>> written transcription of the audio portion of television programs for
>> viewers who are hard of hearing, to help make "Blind Justice" accessible
>to
>> more viewers.
>>
>>
>> #          #          #
>>
>> For more information, contact:
>> Erik Deckers, Director of Sales and Marketing
>> 725 Airport North Office Park
>> Fort Wayne, IN  46825
>> 260-489-3671
>> erik at gwmicro.com
>>
>> Amber McLain, Vice President, Executive Director of Sales
>> 16161 Ventura Blvd., Ste. 788
>> Encino, CA  91436
>> (818) 970-8433
>> amber at ambermclain.com
>>
>>
>>
>> gw-news list which is an announce only list used for news,
>> product information and the Voice of Vision newsletter
>> distribution.
>>
>>
>>
>
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