[Blindtlk] FW: B-F Is Your Web Site Handicap-Accessible?

[Eric Calhoun]

Original Message: 
From: "Arthur Nolden" <metaphysician at ij.net>
To: "B-F" <blind-friends at yahoogroups.com>
Subject: B-F Is Your Web Site Handicap-Accessible?
Date: 
Wed, 19 Dec 2007 13:22:52 -0500



Subject: [bhNEWS] Is Your Web Site Handicap-Accessible?


Business Week, December 17, 2007
---------------------


Is Your Web Site Handicap-Accessible?

Making online access easy use for blind and other disabled users is
gaining 
attention because of class actions against companies like Target
by Karen E. Klein


Amber Grant, 18, eats, sleeps, and breathes the Internet, according to
her 
father, Garry Grant, CEO of Carlsbad (Calif.)-based technology outfit SEO

Inc.. The company, which has 65 employees, often calls on Amber to use
her 
prodigious Web skills to help with a vexing problem: checking to see
whether 
its clients' Web sites are accessible to the blind.
"I give her tasks to go onto clients' Web sites, find a particular
product, 
select it, purchase it, and get through checkout securely. If it takes
way 
too long, or it's difficult or impossible, I know we need to do some
work," 
says Garry Grant, whose daughter has been blind since birth. Amber is
able 
to navigate the Internet using a "screen reader." This is software
designed 
for individuals who are blind, dyslexic, or have low vision. The software

resides on the user's PC and reads the text on the screen out loud, using

braille-enabled keyboard commands rather than a mouse.
But changes to many Web sites over the last half-dozen years can stymie 
screen-reading software and make Web navigation difficult for the blind. 
Similar problems exist for the hard of hearing, who need captioning for 
training videos and other visual and auditory content posted online, and
for 
people with limited dexterity or no ability to manually manipulate a 
keyboard. Flash animation, photos, videos, security systems, and spam 
blockers unwittingly make Web sites difficult or impossible for the
disabled 
to use.
Key Class Action Pending in California
While the Internet has opened up tremendous possibilities for
communication 
and convenience for those with sight, hearing, or mobility impairments,
it 
can also be very frustrating for them if Web sites are not accessible,
says 
Cynthia Waddell, executive director of the nonprofit International Center

for Disability Resources on the Internet, headquartered in Raleigh, N.C. 
"People have been stripping accessibility out without realizing what
they're 
doing," she says.
But the awareness that Web sites must be accessible, for both legal and 
practical reasons, is likely to grow over the next several years. One
reason 
is a class action against Target (TGT) currently working its way through
the 
California courts that was filed in 2006 in Alameda County by the
National 
Federation of the Blind. It alleges that Target failed and refused to
make 
its Web site accessible to the blind, violating the Americans with 
Disabilities Act as well as two California civil rights statutes that 
concern disabled persons. This fall a federal district court judge
certified 
the case for class-action status and ruled that California law requires 
Target.com to be accessible for the disabled.
While similar litigation has been brought against other large
corporations 
over the last decade, most of the cases have resulted in private 
settlements, says Waddell, a Dublin (Calif.)-based lawyer and author who
is 
an international expert on assuring disability access both online and in 
building codes. The federal access standards for electronic and
information 
technology, often referred to as Section 508 of the federal
Rehabilitation 
Act, requires that all federal Web sites must be handicapped-accessible,
she 
says. That applies to private-sector firms that are doing business with
the 
federal government.
Patchwork of State Regulations
For other private corporations and small businesses online, however, the 
rules are not quite so clear and court rulings have not been consistent. 
"The courts are having difficulty determining whether or not the Internet
is 
'a place of public accommodation' under Title 3 of the ADA," Waddell
says, 
and the states have passed a patchwork of laws that do not always provide

clear guidelines for Internet companies. The result is that many business

owners are not aware their Web sites should be disabled-friendly
Most entrepreneurs do not even know whether their sites can be accessed
and 
navigated successfully by blind and deaf clients, says Grant: "If you
tell a 
small business owner that making their Web site accessible for screen 
readers is one more thing they have to do, they'll throw their hands up
and 
walk away. But it's really not expensive, and it's a win-win. If you code

your site correctly, and put in correct attributes for people with 
screen-reading programs, you get new customers."
Doing the proper coding for disability access also has another side
benefit, 
he says. Because the screen reader coding makes the site more
text-oriented, 
it also raises a site's search engine rankings. "Not only do you have a
new 
customer demographic who can use your site to buy your products, but your

visibility on the Internet can go up dramatically once you do this,"
Grant 
says.
Hard-to-Find Qualified Web Designers
Having a large site revamped for disability access could cost $5,000 to 
$15,000, Grant says, but the return on investment from search engine 
optimization (BusinessWeek.com, 9/10/07) should recoup that cost fairly 
quickly. And if you're having your site designed from the ground up, it 
should not be prohibitively more expensive to have the designers make it 
compliant with disability guidelines from the start.
The key is finding a Web designer who is familiar with Section 508 
compliance, says Waddell. For business owners and Web designers who don't 
know how to make a site compatible with screen readers and accommodate
other 
users with disabilities, there are many good resources available online, 
including at her organization's Web site and at the World Wide Web 
Consortium Web Accessibility Initiative. The federal procurement law is 
available here. In order to find out whether your company's Web site is 
accessible, you can run it through a free online evaluation tool.
The accessibility issue is likely to appear on the radar screens of small

companies around the country in the next few years, at least in the form
of 
customer complaints. And for small firms based in California and those
that 
do substantial business overseas, recent court rulings mean that 
accessibility can no longer be ignored. "We're beginning to see that the 
laws overseas apply to the Internet," Waddell says, noting that a U.S.
firm 
that grants professional certifications for project managers was sued in 
Britain when it failed to provide an accessible online examination.
Britain has national antidiscrimination regulations that applied in that 
case, she says. "There are going to be serious issues arising over 
geographic boundaries because the old paradigm that helped us manage where

our rights and responsibilities stopped and started has gone away, and
there 
is a lot of blurring of the lines going on with the Internet."
Waddell maintains a blog on global Internet accessibility at the Web site
of 
the U.N.
Karen E. Klein is a business journalist who covers small-business issues
for 
several national publications. She writes her Smart Answers column twice
a 
week.

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-------------- next part --------------
Subject: [bhNEWS] Is Your Web Site Handicap-Accessible
?
Business Week, December 17, 2007
------------
---------
Is Your Web Site Handicap-Accessible
?
Making online access easy use for blind and other disabled users is gaining
attention because of class actions against companies like Target
by Karen E. Klein
Amber Grant, 18, eats, sleeps, and breathes the Internet, according to her
father, Garry Grant, CEO of Carlsbad (Calif.)-based technology outfit SEO
Inc.. The company, which has 65 employees, often calls on Amber to use her
prodigious Web skills to help with a vexing problem: checking to see whether
its clients' Web sites are accessible to the blind.
"I give her tasks to go onto clients' Web sites, find a particular product,
select it, purchase it, and get through checkout securely. If it takes way
too long, or it's difficult or impossible, I know we need to do some work,"
says Garry Grant, whose daughter has been blind since birth. Amber is able
to navigate the Internet using a "screen reader." This is software designed
for individuals who are blind, dyslexic, or have low vision. The software
resides on the user's PC and reads the text on the screen out loud, using
braille-enabled keyboard commands rather than a mouse.
But changes to many Web sites over the last half-dozen years can stymie
screen-reading software and make Web navigation difficult for the blind.
Similar problems exist for the hard of hearing, who need captioning for
training videos and other visual and auditory content posted online, and for
people with limited dexterity or no ability to manually manipulate a
keyboard. Flash animation, photos, videos, security systems, and spam
blockers unwittingly make Web sites difficult or impossible for the disabled
to use.
Key Class Action Pending in California
While the Internet has opened up tremendous possibilities for communication
and convenience for those with sight, hearing, or mobility impairments, it
can also be very frustrating for them if Web sites are not accessible, says
Cynthia Waddell, executive director of the nonprofit International Center
for Disability Resources on the Internet, headquartered in Raleigh, N.C.
"People have been stripping accessibility out without realizing what they're
doing," she says.
But the awareness that Web sites must be accessible, for both legal and
practical reasons, is likely to grow over the next several years. One reason
is a class action against Target (TGT) currently working its way through the
California courts that was filed in 2006 in Alameda County by the National
Federation of the Blind. It alleges that Target failed and refused to make
its Web site accessible to the blind, violating the Americans with
Disabilities Act as well as two California civil rights statutes that
concern disabled persons. This fall a federal district court judge certified
the case for class-action status and ruled that California law requires
Target.com to be accessible for the disabled.
While similar litigation has been brought against other large corporations
over the last decade, most of the cases have resulted in private
settlements, says Waddell, a Dublin (Calif.)-based lawyer and author who is
an international expert on assuring disability access both online and in
building codes. The federal access standards for electronic and information
technology, often referred to as Section 508 of the federal Rehabilitation
Act, requires that all federal Web sites must be handicapped-
accessible, she
says. That applies to private-sector firms that are doing business with the
federal government.
Patchwork of State Regulations
For other private corporations and small businesses online, however, the
rules are not quite so clear and court rulings have not been consistent.
"The courts are having difficulty determining whether or not the Internet is
'a place of public accommodation' under Title 3 of the ADA," Waddell says,
and the states have passed a patchwork of laws that do not always provide
clear guidelines for Internet companies. The result is that many business
owners are not aware their Web sites should be disabled-friendly
Most entrepreneurs do not even know whether their sites can be accessed and
navigated successfully by blind and deaf clients, says Grant: "If you tell a
small business owner that making their Web site accessible for screen
readers is one more thing they have to do, they'll throw their hands up and
walk away. But it's really not expensive, and it's a win-win. If you code
your site correctly, and put in correct attributes for people with
screen-reading programs, you get new customers."
Doing the proper coding for disability access also has another side benefit,
he says. Because the screen reader coding makes the site more text-oriented,
it also raises a site's search engine rankings. "Not only do you have a new
customer demographic who can use your site to buy your products, but your
visibility on the Internet can go up dramatically once you do this," Grant
says.
Hard-to-Find Qualified Web Designers
Having a large site revamped for disability access could cost $5,000 to
$15,000, Grant says, but the return on investment from search engine
optimization (BusinessWeek.
com, 9/10/07) should recoup that cost fairly
quickly. And if you're having your site designed from the ground up, it
should not be prohibitively more expensive to have the designers make it
compliant with disability guidelines from the start.
The key is finding a Web designer who is familiar with Section 508
compliance, says Waddell. For business owners and Web designers who don't
know how to make a site compatible with screen readers and accommodate other
users with disabilities, there are many good resources available online,
including at her organization'
s Web site and at the World Wide Web
Consortium Web Accessibility Initiative. The federal procurement law is
available here. In order to find out whether your company's Web site is
accessible, you can run it through a free online evaluation tool.
The accessibility issue is likely to appear on the radar screens of small
companies around the country in the next few years, at least in the form of
customer complaints. And for small firms based in California and those that
do substantial business overseas, recent court rulings mean that
accessibility can no longer be ignored. "We're beginning to see that the
laws overseas apply to the Internet," Waddell says, noting that a U.S. firm
that grants professional certifications for project managers was sued in
Britain when it failed to provide an accessible online examination.
Britain has national antidiscrimination regulations that applied in that
case, she says. "There are going to be serious issues arising over
geographic boundaries because the old paradigm that helped us manage where
our rights and responsibilities stopped and started has gone away, and there
is a lot of blurring of the lines going on with the Internet."
Waddell maintains a blog on global Internet accessibility at the Web site of
the U.N.
Karen E. Klein is a business journalist who covers small-business issues for
several national publications. She writes her Smart Answers column twice a
week.
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